Algida Success Story

Loyalty platform migration and mobile app development

Algida and adesso Turkey Deliver Zero-Downtime Loyalty Platform

Algida set out to modernize its loyalty ecosystem, connecting consumers, sales points, and brand teams on a single platform. 

The real challenge was timing: the migration had to be completed before the summer season, with zero downtime and no disruption. Success required customer-centric design and FMCG know-how to deliver a platform ready for millions of users and retailers.

Key Challenges

  • Unify fragmented experiences across consumer and retailer apps 

  • Remove technical limitations holding back scalability and engagement 

  • Build trust through security and minimise fraud risks 

  • Enable real-time visibility for brand teams to optimise campaigns 

  • Deliver under strict seasonal deadlines without business disruption

adesso’s Approach

adesso leveraged deep FMCG loyalty expertise to execute a complete migration with zero downtime while modernizing the entire ecosystem end-to-end. 

Key Aspects of the Solution

  • Agile delivery: transparent, sprint-based progress with one joint team

  • 5SmartPortal: a centralized panel for station, location, and partner management

  • Dual platforms: consumer mobile app + operator portal, fully integrated

  • Custom user journeys: tailored features for individual, corporate, and fleet users

  • Campaign flexibility: promotions by socket type, usage count, or discounts

  • Scalable microservice architecture: resilient, secure, and future-proof  

Outcome and Impact

The new loyalty ecosystem transformed Algida’s engagement with millions of consumers and thousands of retailers. 

 

Platform Adoption & Stability 

  • 5.4 million active users on consumer app 
  • 82,000 retailers using Algida Bakkal 
  • 99%+ service reliability across all platforms 

Consumer Engagement & Campaign Impact 

  • 2.8 million campaign participations 
  • 1.3 million ice creams rewarded 
  • ₺19.5 million in rewards distributed 
  • 800,000 unique consumers engaged 

Business Outcomes 

  • Zero downtime maintained trust during migration 
  • Seasonal readiness secured peak summer momentum 
  • Enabled data-driven optimization 

 "When Algida approached us with their ambitious timeline, many would have called it impossible. Migrating an entire loyalty ecosystem right before peak summer season? But watching 5.4 million users seamlessly transition without a single moment of downtime - that's the moment you know the mission was accomplished." 

Yasin Aksu, Delivery Director, adesso 

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☎+90 212 346 20 02 - ✉ info@adesso.com.tr