Digitalization in FMCG

Empowering FMCG companies through data-driven growth

Leading the Future of FMCG with Smart Digital Engagement

In fast-moving consumer goods (FMCG) industry where customer expectations evolve rapidly, we help our business partners stay ahead of the curve. We bring responsive teams, advanced analytics, and digital tools together to turn every customer touchpoint into an opportunity. We focus on delivering excellence from concept through execution whether it's loyalty platforms, real-time data insight, or seamless mobile experiences.

Proven FMCG Track Record Backed by Award-Winning Tech

At adesso Turkey, our work in the FMCG sector is more than just digital offerings—it's about meaningful results. For example, our R&D team's AI-based "Churn Detection and User Classification" project was recognized as  Best AI Project in FMCG at the 4th International Conference on Design, Research & Development. Also, our loyalty app  KazandiRio, built for PepsiCo Turkey, has achieved tens of millions of downloads and delivers real-time consumer insights and strong customer retention.

With delivery teams that combine domain depth and agile methodology, we ensure timely deployment, high compliance, and integration across all systems. From loyalty platforms to AI-powered marketing and analytics, we help FMCG companies respond to market changes and shape them.

Services

Consulting & Services

With our in-depth industry knowledge and methodological expertise, we support you with top-level consulting and services. We use the latest technologies to deliver optimal results for you.

Topics & Trends

From the initial idea to successful implementation: we develop future-proof solutions along the entire value chain that will continue to inspire your customers in the future.

Business Solutions

Use our partner portfolio and benefit from innovative solutions that will help you move forward. Together, we will develop customised strategies that are perfectly tailored to your needs.

Did you know?

Your FMCG brand can grow faster and smarter with data-driven, connected, and consumer-focused digital experiences.

At adesso Turkey, we empower FMCG companies to build stronger customer relationships, streamline operations, and turn real-time insights into action. From intelligent loyalty platforms and predictive analytics to seamless retail integrations, we help brands stay agile in a world where consumer behavior changes by the minute.

See success stories