PepsiCo partnered with adesso Turkey to transform its promotion processes into a fully digital, scalable, and global-ready loyalty ecosystem. What started as the KazandıRio mobile app in Türkiye evolved into a global loyalty platform powered by Azure, microservices, and four native mobile applications.
PepsiCo Success Story
Mobile app development & UX/UI design
Turkey’s Most Comprehensive and Large-Scale Digital Promotion App: KazandRio
Key Challenges
- Manual, high-cost promotion tracking that needed a fast, accurate, and scalable digital replacement
- Supporting millions of users while enabling real-time campaign management
- Providing instant KPI visibility across multiple regions
adesso’s Approach
adesso Turkey helped PepsiCo build a unified digital loyalty experience that reduces operational costs, strengthens campaign performance, and scales seamlessly from one country to a global footprint.
Phase 1: Digital Promotion App in Türkiye
- Co-created the product using the "design thinking" methodology
- Designed rapid prototypes and a modern UX/UI
- Developed and maintained the KazandıRio & KazandıRio Business apps
- Built on a robust tech stack (.NET, Java, MSSQL, Native Android/iOS, React Native)
Outcome and Impact
- 3M users in the first 9 months
- 10M downloads by 2020
- 8.5M+ gifts redeemed
- Fully digital, fraud-resistant campaign execution
- Centralized data and real-time reporting
Phase 2 – Global Loyalty Platform Rollout
- Azure-based backend with microservices architecture
- Full-stack development from PoC to production
- DevOps automation and CI/CD pipelines
- Smooth transition from local platform to a scalable global ecosystem
Outcome and Impact
- 6 years of development condensed into 12 months
- Fast, stable, and future-ready platform for multi-country loyalty operations
Awards
- PepsiCo Star Awards 2018
- PepsiCo BAM Awards 2020
- PepsiCo Global CIO Award 2020
- PepsiCo'nun Yıldızları 2020 – KazandıRio Team (Internal)
- MMA Smarties 2021 – Gold Winner (Mobile App)
- MarTech Awards 2022: Best Use of Technology for Conversion Rate Optimization
“KazandıRio not only takes our promotional agenda beyond the age, but it will continue to change the rules of the game for our customers and consumers across all channels, with new competencies that will soon become available."
— Mehmet Behlil, Product Owner & Beverage Promotions and Business Partnerships Manager, PepsiCo
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☎+90 212 346 20 02 - ✉ info@adesso.com.tr