To enhance employee engagement, Borusan Holding's HR team partnered with adesso Turkey to create a modern, agile onboarding and orientation solution. This collaboration led to the development of the Borusan İnsan app, an innovative platform designed to maximize communication and interaction between the company and its employees.
Borusan Holding Success Story
Mobile app development
Enhancing Employee Engagement: Borusan İnsan App with adesso Turkey
Key Challenges
- Needed unified objectives across stakeholders, requiring Design Thinking workshops
- Lack of clear mobile app flows and feature definitions for the HR application
- Complex, slow onboarding and orientation processes
adesso’s Approach
adesso Turkey used Design Thinking workshops, user-centric design, and agile development to analyze Borusan Holding's HR challenges and create the seamless Borusan İnsan app.
- Experience Design: Our team developed a digital product that takes a user-centric approach to the information collected during the Interaction Room phase.
- Development & Support: In the software development and support stages, agile methodologies were applied to develop and maintain a trouble-free digital product: Borusan İnsan.
Outcome and Impact
The Borusan İnsan app, developed by adesso Turkey, provides a seamless, user-focused digital platform that enhances employee engagement, simplifies HR processes, and drives adoption across Borusan Holding.
Platform Adoption & Usage
- "Guided Journey" approach for convenient onboarding and orientation (first of its kind in an HR app)
- News section delivering personalized updates on Borusan and HR processes
- Online expense management is accessible anytime, anywhere
- Push notifications to keep employees engaged
- Instant feedback and survey options to capture employee input
Employee Engagement & Experience
- Special Borusan-branded stickers to personalize photos
- FAQ section covering travel requests and HR processes
- Daily logged-in users: 100
- Supported users: 3,500
- Completion of orientation steps: 95%
Business Outcomes
- High usage rate: 70% of employees actively engaging with the app
- Stream lined onboarding and HR processes
- Enhanced communication and connection between Borusan Holding and its employees
- Agile development ensured that prioritized features went live efficiently
Awards
- Stevie Awards for Great Employers
BRONZE Award in Achievement in HR Technology
- Brandon Group Hall HCM Excellence Awards
BRONZE Award in Onboarding & Orientation
We'd love to hear from you!
Got a question or project in mind?
Tell us about it, and our team will get back to you. Let's explore how we can grow together.
☎+90 212 346 20 02 - ✉ info@adesso.com.tr