With Ray Connect, adesso Turkey and Ray Sigorta set out to move beyond traditional policy management and into a fully digital, always-on ecosystem.

Delivered by adesso Turkey, this initiative wasn't just about building an app. It was about reshaping insurance as a proactive, transparent, and user-centric experience. From AI-powered assistance to real-time claims tracking, Ray Connect positions insurance as something that actively supports users in everyday life, not just in moments of risk.

• Fragmented user journeys: Quotation, policy management, and claims processes were traditionally disconnected across channels

• Lack of transparency in claims: Users experienced uncertainty during claims handling, often described as a "black box”

• Low engagement beyond purchase: Insurance products were perceived as static, transactional, and rarely interacted with

• Need for real-time responsiveness: Critical moments like accidents require instant, reliable digital support

• Scalability and security requirements: A unified platform had to support high performance, sensitive data, and future growth

• Expectation for personalization: Modern users demand tailored services, proactive recommendations, and lifestyle integration

adesso Turkey approached the challenge as a full-scale digital transformation initiative, designing a scalable, secure, and user-centric mobile ecosystem that integrates every stage of the insurance lifecycle into a single experience.

• Built a high-performance mobile platform using modern architectures (Clean Architecture + MVVM)

• Developed a microservices-based backend with API Gateway for scalability and flexibility

• Enabled end-to-end digital flows covering quotation, sales, policy management, and claims

• Integrated AI-powered assistance (RayON) to guide users and reduce friction

• Designed real-time communication and tracking capabilities for claims and notifications

• Embedded third-party services and ecosystems (assistance, payments, repair, health, etc.)

Outcome and Impact

Ray Connect turned Ray Sigorta's app into a platform customers actually return to — not just when something goes wrong, but as part of everyday life. AI sits at the center of that shift.

Customer Adoption & Engagement

• Over 55K total downloads within 6 months after the launch demonstrating strong early adoption of the mobile platform

• More than 20k active users are engaging with Ray Sigorta’s digital ecosystem

“From design to productization, analysis, development, and rollout, RayConnect was built with a true partnership mindset. We approached this journey as if it were our own product, combining adesso’s insurance expertise with outstanding team dedication to deliver a platform that we believe will redefine customer expectations in the insurance industry.”

- Ozan Ege, Delivery Manager at adesso Turkey