Gold award for employee engagement technology
adesso Türkiye's innovative aX Tool, an AI-powered employee experience management platform, earned the Gold Award in the Best Advance in Employee Engagement Technology category at the 2024 Brandon Hall Group Excellence in Technology Awards.
Combining Artificial Intelligence, Natural Language Processing (NLP), and Machine Learning (ML), aX Tool goes beyond traditional employee surveys by analyzing employees' key emotional moments throughout their work lifecycle. With personalized dashboards tailored to various organizational levels, HR teams are empowered to make data-driven and strategic decisions to enhance employee engagement and satisfaction.
Best AI project in the FMCG
In addition to this achievement, adesso Türkiye's R&D team developed a groundbreaking AI project titled "Churn Detection and User Classification via Machine Learning in the Food and Beverage Sector." The project was presented at AICONF'24 – International Conference on Applied Artificial Intelligence and later recognized as the Best AI Project at the 4th International Conference on Design, Research, and Development.
Utilizing real-world data and a combination of supervised and unsupervised machine learning techniques, the project delivers advanced insights into churn prediction and user segmentation. It aims to boost marketing efficiency and customer retention strategies within the FMCG industry. The study was also published in the European Journal of Research and Development, further validating its academic and practical impact.
