adesso Extends Partnership with Borussia Dortmund (BVB) Through 2030, Becomes Club's AI Performance Partner

Global IT and consulting group adesso SE has agreed to a four-year extension of its partnership with Bundesliga club Borrusia Dortmund (BVB), running through June 2030. As part of the renewed agreement, adesso takes on an expanded role as BVB's Digital Excellence and AI Performance Partner, building on its long-standing role as the club's digitalization partner. adesso SE four-year extension of its partnership with Bundesliga club Borussia Dortmund (BVB) Under the new scope, adesso will focus on two priorities: helping BVB scale its digital fan and club services to a best-inclass standard, and advising the club on how to responsibly integrate artificial intelligence across football operations, fan engagement, and commercial functions. The goal, according to both organizations, is to establish BVB as one of the most digitally advanced clubs in European football, both on the pitch and in the business of running a modern sports organization. adesso's Sports division, which has completed more than 300 projects across clubs, federations, and sports-industry organizations, will lead delivery, supported by engineering and process specialists from across the group. adesso also continues as BVB's Champion Partner and primary youth academy sponsor.