Our adesso teams worked with Jack Wolfskin to modernize their legacy CRM system.

Jack Wolfskin Success Story

CRM modernization

adesso Turkey Powers Jack Wolfskin’s Shift to a Modern, Scalable Architecture

When outdoor apparel leader  Jack Wolfskin recognized that its legacy CRM system was becoming a bottleneck, it partnered with adesso Turkey to modernize. Their on-prem, monolithic CRM architecture was limiting scalability, slowing performance, and constraining integration with external services.

Together, we embarked on a transformative journey: migrating to a serverless, cloud-native environment on  Azure, re-architecting their application into modular services, and leveraging the latest .NET 8 and data lake technologies. The result created dramatically faster response times, streamlined operations, and a future-proof foundation built for agility and growth.

Key Challenges

  • Monolithic architecture fully hosted on-premises

  • Depended heavily on traditional database and application servers

  • Limited scalability caused operational constraints

  • Communication bottlenecks occurred when interacting with external services

  • Performance issues led to noticeably slow response times

  • Slow page loads directly impacted and hindered the user experience

adesso’s Approach

To overcome performance limitations and prepare the platform for future scalability, adesso Turkey modernized Jack Wolfskin's legacy system with a cloud-native, serverless architecture, rebuilding the application into a faster, more flexible, and modular ecosystem on Azure.

  • Cloud migration & modernization:  transitioned the on-premise application to a fully cloud-based, serverless architecture for higher scalability and efficiency.

  • Technology upgrade:  moved from the legacy .NET Framework to .NET 8 and implemented Azure Data Lake as the central storage solution.

  • Scalable cloud hosting:  deployed both web and API services on Azure App Service, ensuring seamless operation and dynamic scaling.

Outcome and Impact

By modernizing and migrating Jack Wolfskin's application to Azure, adesso Turkey delivered a faster, more scalable, and cost-efficient platform.

Platform Adoption & Performance

  • Application fully modernized and hosted on  Azure, enabling efficient development workflows and  CI/CD  for rapid version rollouts
  • Automatic scalability  ensured high performance during peak times without manual intervention
  • Average response times reduced to  2 milliseconds

Operational Efficiency & Reliability

  • Transition to  Azure Service Bus  improved message handling, processing  50,000 messages/day  reliably
  • Serverless billing  reduced costs by charging based on actual usage rather than fixed capacity
  • Decoupling into  web, API, and function services  simplified updates, maintenance, and modular development
  • Azure App Service  enhanced availability with automatic failovers and geo-redundancy

Data & Analytics Capabilities

  • Integration with  Azure Data Lake  provided secure, scalable storage to support big data and analytics needs
  • Streamlined platform enabled data-driven insights and better decision-making across teams
  • CI/CD process time reduced to  5 minutes, accelerating delivery of new features

"I am impressed with the good work and unwavering commitment demonstrated by the adesso team in helping us modernize our CRM application. I highly appreciated their motivation and dedication throughout the project, and the excellent agile practices that kept everything on track and adaptable. Migrating from a monolithic on-prem architecture to a serverless cloud solution on Azure significantly improved our scalability, performance, and cost efficiency.

The collaboration was not only fair and trustworthy but also genuinely enjoyable. Their contributions have been invaluable to our success, and I look forward to future projects together."

— Massimiliano Favilli, Senior Manager IT DevOps at Jack Wolfskin

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☎+90 212 346 20 02 - ✉ info@adesso.com.tr