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Data can help your success in digital product management. This article highlights the significance of data-driven product management, providing a detailed roadmap for such an approach, from data collection to transforming insights into actionable strategies. You will learn the benefits of using data and analytics in decision-making, as well as its key components such as KPIs, data collection, data analysis, and product roadmap prioritization. It concludes with advice on how to mitigate risks in the product development phase, discussing techniques like A/B testing, feature toggles, and staged distribution.

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Author Elif Gürcüoğlu

Elif Gürcüoğlu is Technology Head QA at adesso Turkey.

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Data

Technology

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