DeFacto is the leading clothes retailer in Turkey operating in 30+ countries with 500+ stores & 14K+ employees. Opened their first store in 2005, DeFacto realizes the importance of digital channels to boost their sales revenues and looks for a solid partner to depend on.
Project
Following the app take-over adesso Mobile App Garage team worked heavily on code-level improvements of mobile app, leveled features of web & app, improved the state of the app to be able to develop new features.
Set a push notification infrastructure, code refactored with a significantly improved rate of crash-free usage.
Improved usability, product listing and check-out experience of DeFacto customers both on the app & web domains.
Result
Overall metrics including customer rating score on Appstore & Google Playstore, download figures, and customer satisfaction metrics all improved since the take over.
Defacto mobile has 450K monthly active users.